I read a lot of interesting articles related to online marketing and technology throughout my workweek, so I have decided to begin sharing those each Friday. If there are any articles you feel that should be added to the weekly roundup, feel free to leave it in the comments below or tweet me @mikehernalsteen
SEO
A fantastic discussion going on over at Sphinn about whether or not keyword ranking reports should be provided to clients. This is a very important topic as the engines are shifting towards more personalized results.
Media Post offers a look into what Google+ means for SEO. Will “Sparks” be manipulated for search engine and keyword gain?
Technology
I totally geeked out over this one and couldn’t resist upgrading. Amazon’s new cloud service is stepping up their game against iCloud and Google Music by allowing unlimited(!!!) free music music storage if you purchase one of their cloud storage plans. Lowest plans start at $20, what a deal!
More on Amazon: Danny Sullivan wrote an open letter to Jeff Bezos, CEO of Amazon protesting the decision to end the Amazon affiliate program in California. Read it, and the comments for a lively discussion.
Content Marketing
Huge fan of Outspoken Media’s blog posts from Lisa Barone. Here’s another great one with ideas about keeping content fresh on your blog. New content doesn’t always have to be a blog post!
Mobile Marketing
Perfect for small business owners that want mobile friendly sites, Google has developed templates to make this a reality in mere minutes. The official one minute video from Google is pretty helpful:
The President (Scott LoSasso) of the company where I work, LoSasso Advertising, wrote a great piece about the growth of mobile, specifically in the niche industry of metalworking/manufacturing
Self promotion
I’m currently in a contest and need your votes: Raven Tools is holding a “best business shorts” competition. At one point I was third, now I’m out of the top 5. Help!








