Kindle Fire First Impressions

by mike on November 18, 2011

kindle fire first impressions

I received the Kindle Fire in the mail on Wednesday and wanted to share my first impressions.

I’ve been excited about the Kindle Fire because it gives me a chance to take all the Amazon content I own with me wherever I go. Also, I’m a cheap/frugal dude – as much as I want an iPad, I haven’t been able to justify the cost. I have found that the iPhone serves most needs I’d use an iPad for… Except when it comes to accessing my media library (that is mostly stored with Amazon). When Jeff Bezos announced the Kindle Fire I couldn’t have been more excited.

So here are some first impressions about the new device:

- It’s heavier than I thought it would be. Not too heavy to hold in one hand, but I imagined it being a little lighter. Perhaps the weight is a good thing, as it doesn’t feel “cheap”

- I recommend a case. The screen size is 7 inches, so it’s not the biggest thing in the world, nor the smallest. But it has that “small enough to get away from you” feeling

- 1-click purchases is default setting, I turned this off. Not because I feel that will keep me from buying things, but because I don’t want to accidently buy something. I don’t mind the extra step of confirming purchases

- Home screen is neat, it has a “carousel” with all of your content on top (looks like iTunes library on iPhone/iPod Touch) and a “favorites” section below it. I just added the apps/stuff I use most frequently to the favorites shelf and essentially ignore the carousel

- Music section is solid. Press music on the top and it takes you right to your cloud. If you want to download an album/artist/song to the device (up to 8GB storage), just press and hold the image of what you want to transfer and click “download”

- You can queue up multiple downloads, as I’m downloading an album to the local storage, I also queued up a few apps to be downloaded as well

- App Store looks nice, but there isn’t a “free” section. I like that about iTunes where there is “top paid/top free”. Not here. The apps are all categorized by topic (games, news, utilities, etc)

- Their ‘Free app of the day’ does appear at the top of the app store

- The video section is excellent – the library looks very similar to the iOS Netflix store

- If you buy or rent a movie, you can store locally. Prime Instant Videos cannot be stored locally, only streamed

- Screen resolution is pretty darn good – I thought it would lack a bit in quality but I was wrong

- Swiping screen to screen isn’t as crisp as an iPad

- Sometimes you have to tap two or three times to get a button to work. Maybe I’m not pushing hard enough as I’m being gentle with it since it’s new, but it only happens sometimes, not always

- The browser/web surfing experience is good, not great. A little slower than I expected it would be. It might speed up as Silk learns to pre-render pages quicker, but I can’t complain

- Reading magazines isn’t the best user experience. You have to “double tab” to zoom. Pinching doesn’t work always work in this section. Magazines might not work on a screen this size. They’ll figure it out

- Books section is excellent like the video/music sections. I probably won’t read many books on this device, I’ll save that for the Kindle Keyboard which is easier on the eyes

- Couldn’t find the volume control in the Netflix app. Spent five minutes looking. (Note: to access volume in Amazon’s native video section just tap the screen) Volume control is difficult to find in most non-Amazon apps, so it keep the whole device on mute until I need the sound for music/movies

- No volume control on outside of hardware, either

- Flash works like a charm in the browser

So after my first 24 hours with the device, I have to admit, I like it! But it’s not for everyone. If you house your media content (music/movies/tv shows) and want a way to access those on the go. Get a Kindle Fire. You’ll love it. If I had to give the Kindle Fire a score based on Amazon’s rating system, I’d give it 4/5 stars.

If you’re interested in specific functionality and have a question about it, let me know in the comments and I’ll let you know!

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7 Highlights from Pubcon 2011

by mike on November 14, 2011

I got back from Pubcon in Vegas on Friday and wanted to share some highlights that I learned and have stuck with me. First, I wanted to say how exciting it was to meet one of my heroes, Leo Laporte. Here I am, chatting with the man himself.

Here are 7 highlights from Pubcon that I’m excited to keep thinking about looking into 2012.

1. Raven Internet Marketing Tools announced and demo’d their new tool, Research Central. This tool combines data from SEOMoz, Majestic SEO and SEM Rush all-in-one. The new tool hasn’t launched to the public quite yet, but expect to see it soon.

2. “Brute Force is Dead” – this is probably the most common tweet all week. This came out of a SEO trends session with Greg Boser. Basically you shouldn’t be looking for [exact match] anchor text backlinks. Diversify your backlinks, use synonyms, partial matches, etc. Don’t fret if someone links to you but doesn’t use the perfect/ideal anchor text. If it’s a link, and the content around that link is relevant, and the linking domain has some juice behind it, you’re getting plenty of love from the G.

3. Social signals are the new links. This shouldn’t be that surprising to most marketers but it’s definitely a good refresher. Google is using tweets, likes and +1’s in their algorithm.

4. Leo Laporte, keynote speaker, ranted a bit about Google not being the future of search. He suggests Siri (for example) will stand between the user’s need and their destination. Leo claims that a “list” of results will no longer be relevant, and to look at options other than SEO and SEM. An interesting assertion, and a ballsy one to make at an online marketing conference — but I think the message is clear: continuously stay on top of the latest trends for how users want/consume their information. If Siri takes off, how can you ensure your business is considered relevant within that system?

5. Long-term SEO trend is mobile. During Matt Cutts’ keynote, he suggested that it’s possible someone owns a phone (or smart phone) and not even own a computer. Do you present yourself well on the mobile platform?

6. What does Google consider a high-quality site? If a child can learn something from a site, then it is considered high quality. In other words – simple, great architecture, plain English.

7. In several sessions, I saw many statistics on clickthrough rates by listing in organic results. The #1 organic listing was always around 40%, #2 was 20-something% and so on. If you were able to quickly do the math, the first page’s top 10 organic results essentially totaled 100%. I have a little bit of an issue with this, as I don’t think this is the case. I believe organic listing clickthrough rates look more like this:

Organic Listings Clickthrough Rates

You’ll notice that the top-10 Google organic results yield only 52.32% of total clicks. This, to me, is more believable. There are reasons why the top organic listing only receives 18% of clicks:

1) If the user couldn’t find a relevant result, they re-search
2) The user found a PPC ad relevant to the query
3) Universal search (user clicked on maps listing, image or video)

So my key takeaway from Pubcon and what I gathered from all sessions was to continually optimize all assets. It’s not just about having a quality website, it’s about having a good web presence.

Special thanks to Brett Tabke for such putting together yet another excellent Pubcon!

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Marketing and Technology News from This Week (July 8)

July 8, 2011

I read a lot of interesting articles related to online marketing and technology throughout my workweek, so I have decided to begin sharing those each Friday. If there are any articles you feel that should be added to the weekly roundup, feel free to leave it in the comments below or tweet me @mikehernalsteen SEO [...]

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Detroit Red Wings Tweetup – Chicago

April 13, 2009

Hey Chicago. Come join @mikepilarz, myself and others to watch Game 1 of the Stanley Cup Finals Thursday night between the Detroit Red Wings and the Columbus Blue Jackets. Where: Avenue Tavern (Detroit Friendly!) When: Thursday April 16th, puck drops at 6pm Chicago time What: $3 Labatts, 2 for $5 Coneys & $0.50 cent wings [...]

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iDracula – iPhone app review

March 23, 2009

Please note, this review was written before the big update to iDracula. Review of that update, coming soon. I know it has been awhile since I reviewed iPhone apps. Let’s get back into it, shall we? Today’s pick is iDracula. This game will only send you back $0.99, if you are a fan of the [...]

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Bone the Fish – The New Jump the Shark?

March 18, 2009

I wrote a post a few weeks back begging the question “what happened to jump the shark?” Though TVGuide decided to turn what was an exceptional online community into Garbagefest 2009, another fan of the site decided to take the situation into their own hands and developed an awesome re-creation — BoneTheFish.com Still new to [...]

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Twibs and WeFollow: 2 New Twitter Directories

March 16, 2009

Over the weekend I came across a couple pretty cool Twitter directories, something that seems to have been lacking lately (especially since the simple “search” function on twitter’s homepage is pretty weak). One is twibs.com and the other is WeFollow. Twibs.com is directory allowing you to find what businesses are on twitter. You can search [...]

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Jump The Shark – What Happened?

February 19, 2009

Do you remember the sites you have gone to ever since you started being online? For me, I always remember imdb, Red Wings Central, Yahoo! and JumpTheShark. I still often visit the sites above. Except for one. JumpTheShark.com, which, at some point within the last couple weeks, was redirected TVGuide.com/jumptheshark. And it has become garbage. [...]

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Tired Of This Ad

February 5, 2009

I am sick and tired of seeing this ad everywhere I go. I really, REALLY hope it isn’t behavioral targeting. Any ads out there annoying you these days? Share and Enjoy:

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Try SEO Moz Pro For $1

February 4, 2009

Just received this in my email from the great people over at SEOmoz: If you haven’t tried this service before, I really recommend that you give it a shot. I am a HUGE fan of Linkscape and many of the other tools they offer. A must have for SEM specialists. Share and Enjoy:

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